Living Identities Manifesto
Living Identities is Plenty’s approach to Motion Identity, an exploration of how brands can think, feel, and behave through motion. This manifesto film captures that vision: a belief that identity is no longer static, but a living entity that communicates with purpose.
Every element in the film — paper sheets, grids, nodes, typographic structures — reflects the essence of how we think, design and build.
Paper is the most elemental material for designers: where ideas first take shape, where logic becomes visible.
What starts in the paper as an idea, comes to life as a system, represented here as nodes, interconnected parts of a structure.
Later on, the node structure transform into a more orbital, outer-space arrangement.
We portrayed it here with the beautiful Lorenz Attractor representation, which has a shape reminiscent of infinity.
We portrayed it here with the beautiful Lorenz Attractor representation, which has a shape reminiscent of infinity.
Strange attractors, magnetic fields, bird flocks, algae, molecular connections: Images, concepts and movements that inspired this piece.
Made in C4D and Houdini, it was a really fun and challenging project!
Made in C4D and Houdini, it was a really fun and challenging project!
Plenty Team:
Script: Mariano Farías
Script: Mariano Farías
Direction, AD, Design: Leonardo Martín
3D Animation / Houdini: Juan Ignacio Garay, Leonardo Martín
2D Animation: Hernán Estevez
Executive Creative Director: Mariano Farias
Executive Production: Gladys Esquivel
Coordinator: Marina Dominioni
Music: Lolo Micucci
3D Animation / Houdini: Juan Ignacio Garay, Leonardo Martín
2D Animation: Hernán Estevez
Executive Creative Director: Mariano Farias
Executive Production: Gladys Esquivel
Coordinator: Marina Dominioni
Music: Lolo Micucci
Thank you for watching!